Selecting a paper is less about choosing a brand and more about choosing the presentation that best supports the artwork. Four characteristics have the greatest influence on the appearance of a finished print.
Surface
The surface determines whether the paper feels smooth or textured. Smooth papers emphasize detail and tonal transitions, while textured papers contribute character and complement traditional media such as watercolor, charcoal, pastel, and printmaking.
The surface also influences how viewers experience the artwork. Some artists prefer the paper to disappear beneath the image, while others choose a textured paper that becomes part of the finished presentation.
Finish
The finish influences reflectivity, contrast, color saturation, and the overall appearance of the print.
- Matte – Non-reflective with excellent viewing under most lighting conditions.
- Satin / Pearl / Luster – Moderate sheen with enhanced color and contrast while minimizing glare.
- Baryta – Traditional photographic appearance with deep blacks, excellent tonal separation, and a wide color gamut.
- Gloss – Maximum contrast, vibrant color, and excellent perceived sharpness.
- Metallic – Reflective surface that adds depth and luminosity to appropriate imagery.
The best finish depends on both the artwork and the environment where the print will be displayed.
Paper Tone
Paper color influences the overall appearance of a print.
- Bright White enhances contrast and vibrant colors.
- Natural White provides a softer, more neutral presentation.
- Warm White complements traditional artwork and muted color palettes.
Although the differences can appear subtle, the paper’s white point can noticeably affect the mood and character of the finished print.
Paper Weight
Paper weight affects the physical feel, handling, and presentation of a print rather than the quality of the image itself.
Fine art papers are most commonly measured using GSM (grams per square meter). This measurement describes the weight of the paper based on a standardized sheet size. For example, a 310gsm paper weighs 310 grams per square meter.
Higher GSM papers generally feel thicker and more substantial, which is why many artists prefer heavier papers for:
- Limited edition prints
- Portfolio pieces
- Gallery exhibitions
- Unframed presentation
Paper thickness may also be described using caliper measurements such as microns or mils. In some markets, heavier paper products may be described using points (pt), where one point equals one-thousandth of an inch. These measurements describe thickness rather than weight and cannot be directly converted from GSM because different paper fibers and coatings can produce different thicknesses at the same weight.
A higher GSM does not automatically mean a better print. Surface texture, coating, fiber content, archival characteristics, and how the paper reproduces the image are equally important considerations.
Cotton Rag or Alpha Cellulose?
Both materials produce archival fine art prints.
100% Cotton Rag
- Museum and gallery standard
- Excellent archival stability
- Soft, refined surface characteristics
Alpha Cellulose
- Highly purified wood fiber
- Archival when manufactured for fine art
- Available in a wide variety of surfaces and finishes
The choice is usually determined by the artwork and the desired presentation rather than the fiber content alone.
Need Help Choosing?
Every artwork is different.
If you’d like guidance selecting the most appropriate paper or canvas, we’re happy to review your project and recommend media based on your artwork, presentation goals, and budget.