OUR PROCESS

FROM ARTWORK TO REPRODUCTION.

Every fine art reproduction begins with understanding the work itself. Whether you're an artist, photographer, illustrator, digital artist, gallery, or creative professional, we build the production approach around the image—not the other way around.

THE SIMPLE VERSION THE TECHNICAL WORK HAPPENS HERE. You bring us the artwork or file. We evaluate it, prepare it, proof it when needed, and produce the finished reproduction.
01 · THE PROCESS

HOW YOUR WORK BECOMES A PRINT.

A controlled workflow helps protect the qualities that matter in your work—from color and tonal relationships to fine detail, surface character, proportions, and presentation.

01 · REVIEW & PRODUCTION PLANNING

START WITH THE WORK.

Every project begins with understanding what you're reproducing, how the finished print will be used, and what needs to be preserved. A single exhibition print may require a different approach from a limited edition, gallery release, collector order, or collection that will be reproduced for years.

NO ONE-SIZE-FITS-ALL WORKFLOW. The process is selected according to the artwork, image, material, desired result, and production requirements.

WHAT WE CONSIDER

Before production begins, we determine what the project requires and identify anything that could affect the finished reproduction.

  • Original artwork or existing digital file
  • Desired print size and image proportions
  • Artwork medium, surface, and visual characteristics
  • Paper or canvas and intended presentation
  • Quantity, edition, exhibition, or collection requirements
  • Future reproduction and consistency requirements

BEFORE PRODUCTION

WE LOOK FOR PROBLEMS BEFORE THEY BECOME PRINTS.

If we identify concerns involving resolution, proportions, color settings, material selection, print size, or other production requirements, we contact you before printing.

02 · PROFESSIONAL ARTWORK CAPTURE

CREATE THE REPRODUCTION FILE.

When your work exists as a physical original, the reproduction file becomes the foundation for every reproduction that follows. Accurate capture is therefore one of the most important steps in the entire process.

CAPTURE IS MORE THAN TAKING A PICTURE. Lighting, surface, texture, color, detail, tonal range, and the physical characteristics of the original all have to be considered.

BUILT AROUND THE ORIGINAL

Craft Giclée uses a Fujifilm GFX100 II medium-format camera system with professional Broncolor lighting in a controlled studio environment. The capture approach is adjusted according to the artwork rather than forcing every original through the same setup.

  • Paintings, drawings, and illustration
  • Watercolor and works on paper
  • Photography and photographic originals
  • Mixed-media artwork
  • Textured and reflective surfaces
  • Other two-dimensional fine art originals

ARTWORK CAPTURE

TURN THE ORIGINAL INTO A RELIABLE REPRODUCTION FILE.

The completed reproduction file can become the foundation for fine art prints, limited editions, exhibitions, gallery reproduction, future production, and digital archiving.

ARTWORK CAPTURE →
03 · ARTWORK & FILE PREPARATION

PREPARE THE IMAGE FOR PRINT.

Whether we created the reproduction file or you supplied the file, the image is reviewed and prepared within a color-managed production workflow before it reaches the printer.

THE FILE HAS TO BE RIGHT BEFORE THE PRINTER EVER SEES IT. Resolution, dimensions, color information, proportions, and the selected material all influence the finished print.

FILE REVIEW & PRODUCTION PREPARATION

We review the image for technical suitability at the intended print size and address anything that could compromise the finished result. Once approved, the production file is prepared for the selected paper or canvas.

RESOLUTION We evaluate whether the file contains sufficient image information for the intended print size.
COLOR Color settings and embedded profiles are reviewed as part of the color-managed workflow.
PROPORTIONS Image proportions and finished dimensions are considered to avoid unwanted cropping or distortion.
PRODUCTION FILE The prepared file becomes the foundation for proofing, printing, and future reorders.

MATERIAL MATTERS

THE FILE AND THE SURFACE WORK TOGETHER.

The selected paper or canvas affects color, contrast, detail, texture, and the visual character of the final reproduction.

PAPERS & CANVASES →
04 · PROOFING & COLOR ACCURACY

SEE THE PRINT BEFORE THE PRINT RUN.

Every paper and canvas has its own characteristics. A physical proof gives you an opportunity to evaluate the image on the actual selected material before committing to final production.

PROOFING CREATES A REFERENCE. An approved proof helps establish the desired appearance of the finished print and can provide a reference for future orders.

WHAT A PROOF HELPS EVALUATE

A proof is a small color-adjusted print produced on the selected paper or canvas. It allows the image and material to be evaluated together before the final production run.

  • Color balance and relationships
  • Contrast and tonal range
  • Shadow and highlight detail
  • Overall image appearance
  • Surface and material characteristics
  • Whether further adjustments are appropriate

WHEN IT MAKES SENSE

PROOFING IS ESPECIALLY VALUABLE FOR IMPORTANT WORK.

Exhibition pieces, limited editions, new materials, difficult images, and projects where color or presentation is critical can benefit from a physical proof before production.

PROOFING & APPROVAL →
05 · ARCHIVAL PRINTING & PRODUCTION

PRODUCE THE FINISHED REPRODUCTION.

Once the image and production requirements are approved, the project moves into final printing using professional pigment-based technology and archival fine art papers or artist-grade canvas.

CONSISTENCY MATTERS. The goal isn't simply to make one good print. It is to produce a reliable result that can be repeated when the work needs to be printed again.

ARCHIVAL DIGITAL FINE ART PRINTING

Craft Giclée specializes in archival digital fine art printing using Canon imagePROGRAF PRO printers with LUCIA PRO pigment-based inks.

  • Color-managed production
  • Professional pigment-based printing technology
  • Fine image detail and smooth tonal transitions
  • Archival fine art papers and artist-grade canvas
  • Quality inspection before packaging
  • Repeatable production for future orders

THE FINISHED PRINT

THE MATERIAL IS PART OF THE IMAGE.

Paper and canvas are selected according to the artwork's characteristics, surface appearance, color requirements, display conditions, and intended presentation.

EXPLORE MATERIALS →
06 · LIMITED EDITIONS & ONGOING PRODUCTION

BUILD A REPEATABLE PRINT.

For artists, photographers, galleries, and creative professionals, the first approved production file can become the foundation for future prints. That means the work does not have to be reinvented every time it is ordered.

THE GOAL IS CONSISTENCY OVER TIME. Once the production approach is established, future orders can be produced from the approved production file and established material specifications.

USE THE WORK AGAIN.

A properly prepared production file can support individual prints, limited editions, exhibitions, gallery releases, collector orders, and ongoing collections.

  • Limited editions
  • Gallery and exhibition releases
  • Collector orders
  • Artist inventory
  • Ongoing collections
  • Future reorders and production runs

FOR PROFESSIONALS

YOUR PRINT SHOULD BE AS REPEATABLE AS YOUR WORK.

Once the file, material, size, and production approach are established, future orders can follow the same specifications for greater consistency.

GETTING STARTED →
07 · FULFILLMENT & DROP SHIPPING

DELIVER THE FINISHED WORK.

For artists, photographers, galleries, and creative businesses selling prints to clients, production can continue through packaging, shipping, and direct-to-client fulfillment.

YOUR PRODUCTION PARTNER CAN STAY BEHIND THE SCENES. Craft Giclée can produce, inspect, package, and ship finished work directly to your client so you do not have to manage every order yourself.

FROM ORDER TO DELIVERY

Once a production file and material specifications are established, repeat orders can move through the same controlled workflow and, when needed, continue directly into fulfillment.

  • Direct-to-client drop shipping
  • Professional packaging and quality review
  • White-label fulfillment for professional accounts
  • Tracking through your Craft Giclée account
  • Support for ongoing collections and repeat orders
  • Limited-edition fulfillment workflows

FOR SELLING ARTISTS & PROFESSIONALS

WE CAN HANDLE THE PRINT AFTER IT LEAVES THE PRESS.

Drop shipping extends the same production workflow through packaging and delivery, allowing you to focus on your artwork, clients, and sales.

DROP SHIPPING →
01 · REVIEW & PRODUCTION PLANNING

START WITH THE WORK.

Every project begins with understanding what you're reproducing, how the finished print will be used, and what needs to be preserved. A single exhibition print may require a different approach from a limited edition, gallery release, collector order, or collection that will be reproduced for years.

NO ONE-SIZE-FITS-ALL WORKFLOW. The process is selected according to the artwork, image, material, desired result, and production requirements.

WHAT WE CONSIDER

Before production begins, we determine what the project requires and identify anything that could affect the finished reproduction.

  • Original artwork or existing digital file
  • Desired print size and image proportions
  • Artwork medium, surface, and visual characteristics
  • Paper or canvas and intended presentation
  • Quantity, edition, exhibition, or collection requirements
  • Future reproduction and consistency requirements

BEFORE PRODUCTION

WE LOOK FOR PROBLEMS BEFORE THEY BECOME PRINTS.

If we identify concerns involving resolution, proportions, color settings, material selection, print size, or other production requirements, we contact you before printing.

02 · PROFESSIONAL ARTWORK CAPTURE

CREATE THE REPRODUCTION FILE.

When your work exists as a physical original, the reproduction file becomes the foundation for every reproduction that follows. Accurate capture is therefore one of the most important steps in the entire process.

CAPTURE IS MORE THAN TAKING A PICTURE. Lighting, surface, texture, color, detail, tonal range, and the physical characteristics of the original all have to be considered.

BUILT AROUND THE ORIGINAL

Craft Giclée uses a Fujifilm GFX100 II medium-format camera system with professional Broncolor lighting in a controlled studio environment. The capture approach is adjusted according to the artwork rather than forcing every original through the same setup.

  • Paintings, drawings, and illustration
  • Watercolor and works on paper
  • Photography and photographic originals
  • Mixed-media artwork
  • Textured and reflective surfaces
  • Other two-dimensional fine art originals

ARTWORK CAPTURE

TURN THE ORIGINAL INTO A RELIABLE REPRODUCTION FILE.

The completed reproduction file can become the foundation for fine art prints, limited editions, exhibitions, gallery reproduction, future production, and digital archiving.

ARTWORK CAPTURE →
03 · ARTWORK & FILE PREPARATION

PREPARE THE IMAGE FOR PRINT.

Whether we created the reproduction file or you supplied the file, the image is reviewed and prepared within a color-managed production workflow before it reaches the printer.

THE FILE HAS TO BE RIGHT BEFORE THE PRINTER EVER SEES IT. Resolution, dimensions, color information, proportions, and the selected material all influence the finished print.

FILE REVIEW & PRODUCTION PREPARATION

We review the image for technical suitability at the intended print size and address anything that could compromise the finished result. Once approved, the production file is prepared for the selected paper or canvas.

RESOLUTION We evaluate whether the file contains sufficient image information for the intended print size.
COLOR Color settings and embedded profiles are reviewed as part of the color-managed workflow.
PROPORTIONS Image proportions and finished dimensions are considered to avoid unwanted cropping or distortion.
PRODUCTION FILE The prepared file becomes the foundation for proofing, printing, and future reorders.

MATERIAL MATTERS

THE FILE AND THE SURFACE WORK TOGETHER.

The selected paper or canvas affects color, contrast, detail, texture, and the visual character of the final reproduction.

PAPERS & CANVASES →
04 · PROOFING & COLOR ACCURACY

SEE THE PRINT BEFORE THE PRINT RUN.

Every paper and canvas has its own characteristics. A physical proof gives you an opportunity to evaluate the image on the actual selected material before committing to final production.

PROOFING CREATES A REFERENCE. An approved proof helps establish the desired appearance of the finished print and can provide a reference for future orders.

WHAT A PROOF HELPS EVALUATE

A proof is a small color-adjusted print produced on the selected paper or canvas. It allows the image and material to be evaluated together before the final production run.

  • Color balance and relationships
  • Contrast and tonal range
  • Shadow and highlight detail
  • Overall image appearance
  • Surface and material characteristics
  • Whether further adjustments are appropriate

WHEN IT MAKES SENSE

PROOFING IS ESPECIALLY VALUABLE FOR IMPORTANT WORK.

Exhibition pieces, limited editions, new materials, difficult images, and projects where color or presentation is critical can benefit from a physical proof before production.

PROOFING & APPROVAL →
05 · ARCHIVAL PRINTING & PRODUCTION

PRODUCE THE FINISHED REPRODUCTION.

Once the image and production requirements are approved, the project moves into final printing using professional pigment-based technology and archival fine art papers or artist-grade canvas.

CONSISTENCY MATTERS. The goal isn't simply to make one good print. It is to produce a reliable result that can be repeated when the work needs to be printed again.

ARCHIVAL DIGITAL FINE ART PRINTING

Craft Giclée specializes in archival digital fine art printing using Canon imagePROGRAF PRO printers with LUCIA PRO pigment-based inks.

  • Color-managed production
  • Professional pigment-based printing technology
  • Fine image detail and smooth tonal transitions
  • Archival fine art papers and artist-grade canvas
  • Quality inspection before packaging
  • Repeatable production for future orders

THE FINISHED PRINT

THE MATERIAL IS PART OF THE IMAGE.

Paper and canvas are selected according to the artwork's characteristics, surface appearance, color requirements, display conditions, and intended presentation.

EXPLORE MATERIALS →
06 · LIMITED EDITIONS & ONGOING PRODUCTION

BUILD A REPEATABLE PRINT.

For artists, photographers, galleries, and creative professionals, the first approved production file can become the foundation for future prints. That means the work does not have to be reinvented every time it is ordered.

THE GOAL IS CONSISTENCY OVER TIME. Once the production approach is established, future orders can be produced from the approved production file and established material specifications.

USE THE WORK AGAIN.

A properly prepared production file can support individual prints, limited editions, exhibitions, gallery releases, collector orders, and ongoing collections.

  • Limited editions
  • Gallery and exhibition releases
  • Collector orders
  • Artist inventory
  • Ongoing collections
  • Future reorders and production runs

FOR PROFESSIONALS

YOUR PRINT SHOULD BE AS REPEATABLE AS YOUR WORK.

Once the file, material, size, and production approach are established, future orders can follow the same specifications for greater consistency.

GETTING STARTED →
07 · FULFILLMENT & DROP SHIPPING

DELIVER THE FINISHED WORK.

For artists, photographers, galleries, and creative businesses selling prints to clients, production can continue through packaging, shipping, and direct-to-client fulfillment.

YOUR PRODUCTION PARTNER CAN STAY BEHIND THE SCENES. Craft Giclée can produce, inspect, package, and ship finished work directly to your client so you do not have to manage every order yourself.

FROM ORDER TO DELIVERY

Once a production file and material specifications are established, repeat orders can move through the same controlled workflow and, when needed, continue directly into fulfillment.

  • Direct-to-client drop shipping
  • Professional packaging and quality review
  • White-label fulfillment for professional accounts
  • Tracking through your Craft Giclée account
  • Support for ongoing collections and repeat orders
  • Limited-edition fulfillment workflows

FOR SELLING ARTISTS & PROFESSIONALS

WE CAN HANDLE THE PRINT AFTER IT LEAVES THE PRESS.

Drop shipping extends the same production workflow through packaging and delivery, allowing you to focus on your artwork, clients, and sales.

DROP SHIPPING →
02 · COMMUNICATION

WE TALK BEFORE WE PRINT.

Good production starts with catching problems early. If something needs attention, we would rather discuss it with you before it becomes a finished print.

BEFORE AN ORDER ENTERS PRODUCTION

We review the project for conditions that could affect the finished result. These may involve file preparation, image resolution, color settings, artwork proportions, material selection, print size, or special production requirements.

When something requires attention, we contact you before printing to explain the concern and discuss the available options.

This communication is an important part of the process. Addressing issues early helps prevent unnecessary delays, reprints, and unexpected results.

OUR APPROACH

NO SURPRISES IF WE CAN HELP IT.

If we see something that could materially affect your finished print, we'll bring it to your attention before production rather than simply making the print and hoping for the best.

03 · WHO THIS PROCESS IS FOR

MADE FOR IMAGE-MAKERS.

The workflow changes according to the work, but the goal remains the same: make a reproduction that respects the original image and can be produced consistently.

FINE ARTISTS Paintings, drawings, watercolors, mixed-media work, and original artwork requiring professional capture and reproduction.
PHOTOGRAPHERS Digital photography and photographic originals requiring carefully selected papers, canvas, color, and presentation.
ILLUSTRATORS Illustration and works on paper where line, color, texture, and fine detail need to remain faithful to the original.
DIGITAL ARTISTS Digital artwork requiring professional file preparation, material selection, proofing, and repeat production.
MIXED-MEDIA ARTISTS Complex originals where multiple materials, textures, surfaces, and tonal characteristics need to be captured accurately.
GALLERIES & CREATIVE PROFESSIONALS Exhibition prints, collections, editions, gallery releases, collector orders, and ongoing production.

CREATE THE DIGITAL MASTER FIRST.

Professional artwork capture creates the high-resolution digital foundation used for accurate reproduction and future production.

START WITH THE BEST FILE YOU HAVE.

We'll review the file, evaluate its suitability for the intended print, and identify anything that should be addressed before production.

READY TO SEE WHAT YOUR PROJECT NEEDS?

You don't need to know every technical detail before you begin. Bring us your artwork, your file, or your questions and we'll help determine the appropriate next step.

GETTING STARTED →